Services Overview

Channel marketing is, for the most part, about efficient, timely and accurate delivery of the entire marketing mix necessary to reach to and through the channel partner eco-system to consumers and business customers.

Our philosophy is to deliver excellence across the board. To achieve this, we encompass and manage all of the mix elements required to control the cost, meet the deadline and ensure quality of service for your programs. We provide unique, end-to-end solutions, encompassing both technology and services, whatever the shape of your organization.

The diagram below demonstrates a typical program, outlining the areas where The Planet Group specialists offer extra value to ensure success.

It’s really amazing how many vendors think the same way about the partners; they simply don’t understand partner drivers or put themselves in the position of their partner before they roll out a promotion or enhance their partner program. – Senior Director SMB EMEA Channels, Symantec

The combination of our technology and professional services ensures we deliver efficient, holistic and comprehensive channel marketing solutions to an organization’s partners and resellers. If you would like to discuss how we might help you with your channel marketing, please call us on +44 (0)1491 639 850 or email us on