Marketing can be defined as a teaching process to consumers about the reason they should pick your service or product over the other competitors. This is what marketing is about. The main point is looking for suitable messaging and method of marketing to influence and educate your target consumers in the perfect time and place.
Most professors usually define marketing on the very first day in marketing courses. They say that marketing is the whole process consists of getting a service or product from the seller or manufacturer to the main consumer at situs judi online. The process includes making the concept of service or product, identifying the potential consumers who want to purchase it, promoting it, and then moving it to the right channels of selling.
Three Main Purposes of Marketing
Evan Carmichael who is a business consultant identifies the three ultimate purposes of marketing. They are including:
- Catch a target market’s attention
- Facilitate the purchasing decision of a prospect
- Give the customers a low-risk, specific, and easy action to do
By applying those three main purposes in mind, merchandising, sales, and even coupons, as well as the way products, are displayed are the marketing process’ part. Since marketing is an important key in each business aspect, the whole aim is to sell more services and products beyond expectation or target.
Consider Marketing’s Benefits to a Global Technology Company
Henry Ford who is a successful businessman put marketing on his company. He says that activities in business consist of the flow of services and goods from production to consumption. He puts marketing as his priority to make his company becomes more successful than ever. Marketing is also an organizational function and the whole process for making, interacting, and delivering value and goods to customers. Marketing can also help to manage the relationship to customers that can make profits to both stakeholders and organization.
The Parts of Marketing
Marketing promises you several big things that can help your technology company works really well and sell your products more. First, it can differentiate you from your competitors out there. You should consider this as a challenge you should have conquered when you define your selling proposition that is unique in your plan of marketing. Second, it informs your customers before selling. Your customers should have known about your products and the reasons they should buy your products as well as how your products can help give them ease in their life. This process requires repetition and it’s called a value proposition. As a part of marketing, the third part is selling activity which means your goals of sales should be built first and the strategy of marketing should support you to achieve that goal.
The fourth part is engaging with your customers. You should follow up your customers who say that they want to do business with people they are familiar with, trust, like, and recognize with. Engagement with your customers is also basic content marketing.
The Brand in the Marketplace
Talking about your brand in the marketplace, it should show your true identity including your culture, reputation, and style when you do business. Without marketing role in your brand, there will not be a lot of people know it. You also need to learn how to sustain your business and your name in the market to win the competition between your competitors, especially during lean periods. Last but not least, you should do your task easier by equalizing it using internet or delivery service. Several of your customers probably care about traditional shopping, but a dynamic, professional, and helpful website certainly can help your business grow in the field.
That’s the marketing 101 and its benefits you should know for the success of your technology company. Good luck!
Online Marketing for Small Business. Running a small business is getting easier from time to time. The existence of the internet and advanced technology today has brought significant impacts for the business owners. They found that everything is much easier these days and it does not always cost a lot of money to do. So, thanks to the advanced technology that has helped many people in running a business. Here are the reasons why online marketing can boost business.
The Benefits of Online Marketing
Small businesses get benefits by using the online marketing strategy because this does not cost them a lot of money. We all know that offline advertising is expensive and it is just not a good fit for a small business. Online marketing is the right option as it is simpler, cost-effective, and efficient. This is practical and helped so many business owners to run their small business well. Online marketing is proven to be very effective in maximizing sales through so many platforms. Embracing the online marketing strategy will benefit a business runner to maximize the profit and at the same time minimizing the expenses.
There is no need to throw huge expenses for offline advertising anymore. By using an strategy, you can also build a path to communicate with your customers very easily. This gives positive feedback because a customer can send their feedback or complaints at ease. The chance to get and maintain loyal customers are also bigger. So, using this online marketing strategy will certainly be a great choice.
Types of Online Marketing
There are plenty of strategies that you can find in using an strategy. One of the types is Search engine marketing. This is what we call a nice portion of marketing as you can compete with the bigger company even if you are running a small company. So many people will be able to see your advertisements just like the bigger business. In other words, small businesses will have an equal chance to be visible on the search engine. This kind of service is beneficial for a small business. The next one is social media marketing which is very popular for the past few years.
This social media platform can be your perfect place to launch your products or service. This will require decent maintenance for sure to keep your account popular and to become reachable so that your customers can reach out to you at ease and fast. This is free unless you are going to make an advertisement. However, the advertisement cost is still pretty good for a small business. Another one is a local search marketing strategy where the focus of the search engine is the map. This is why we call it local search marketing. Your service or products will be visible to those who are in the specific range of the map and this is good for you who want to focus on the local market.
Practicing Effective Marketing Communication. Effective marketing communication is essential for a company to reach the goals of the company. If you are running a business, you need to be concerned about marketing communication because this is where you can determine the result of the sales. As we know that business is about selling and profit. So, good marketing will lead to good sales too. Here are the important things you need to know about how to practice effective marketing communication.
Important Keys to Effective Marketing Communication
Some keys will be very useful to use to run a good business. A good business is about sales and profit. On top of that, customers’ satisfaction is also essential in the long run. The first important thing you need to practice to reach the goal in marketing communication is awareness. If you are selling your product or your service, you need to make people aware of the existence of your product or service. Awareness is the key to get into your customers’ knowledge and memory. This is very important for a new product to be noticed on the market.
The next one is the understanding of your target, in this case, your customer. To be able to sell products, you need to determine your target market. Once you practice those two keys, you can focus on the attractiveness of your products. This is about how you want your products to be remembered by your customers. The design and the whole package is going to be your very own preference. These three fundamental keys are going to give you positive feedback in the long run.
The Benefits of Practicing Marketing Communication
There are so many platforms that you can use to implement your marketing communication toward the market. The advantage of practicing good marketing communication will be good for your business. Not only will your products sell well but also you will have satisfied customers. In the long run, by maintaining good communication with your customers, you can get feedback. It is important to take the feedback very seriously no matter if it is good or bad. Those feedbacks can be the main source for your company.
You can use them to find out any parts that can be improved. This is very positive and you can maintain good business. You can practice integrated marketing communications on so many levels. For instance, you can use public relations, direct marketing, online marketing, or even mass advertising.
Those are the platforms that you can use to ensure that your product descriptions are delivered as you want it. Those platforms are the messengers which will deliver the message to the customers. For sure the persuasive forms need to be used to influence the customers to finally purchase the products. Understanding the essential keys and implementing them to your business will boost your sales up. This will lead to higher profits and more customers to reach out. And those will simply keep your business on track and reach each goal.
The Importance of Marketing for Small Business in Brief. Among many things in any business to be considered important is marketing. Surprisingly, marketing is far more than just promoting the business or anything it sells. In any business today, marketing in the best possible way is the key to achieve many things. Check out these important things about marketing.
A reason for the importance of marketing today is that it will inform people about the business. Today’s marketplace is crowded enough for any business so that the only way to inform people as its potential customers is by proper marketing. This is the start to attract potential customers and eventually bring them closer to the business. A website is always a good way to get this done. The website needs to be tailored properly that the offered products or services are there. Unfortunately, that part of making a decent informative website for marketing purposes is not simple at all.
marketing for small businesses
Building a reputation is another importance of marketing especially for small and new businesses. A fresh business needs to provide a reputable image for their potential customers. Marketing is a broad term that is translatable in many ways. There are even terrible marketing methods. So, a way to create a good reputation is by creating decent marketing. It may be as simple as email marketing that is more than just about spamming emails to potential customers. The materials for the marketing will affect this matter as well such as high-quality images or even relatable videos.
Engaging potential customers personally is a clever way of marketing. That leads to another importance of marketing that is to engage the people as future customers. It means that engaging potential customers by creating a relationship with them is important. A marketing campaign that is rather deep in the people’s life is going to be better than those that are only tapping the surface. Without any engagement with potential customers, marketing is just one way of communication. When it involves engaging experience, it becomes a thing to remember. People will remember the business which is a good outcome of marketing.
In the end, the point of marketing is to make sales and to grow the idnplay poker business. Right after all those stuff, marketing will lead to sales and eventually help to build the business in the future. It is easier to make sales when people know about the business. It will always be hard at the beginning to create an engaging and highly successful marketing campaign though. That indicates the need for a highly capable marketing team to create a good quality marketing campaign.
In brief, those are some of the main things that underline the importance of marketing nowadays. The crowded marketplace of different things is a clear trigger for high-quality marketing. Investing in a marketing team is always a great way for small businesses to grow and get bigger even in a short time in the future.
Simple Ways to Start Good Marketing Campaign. Starting on a marketing campaign is simple. Above the fact that marketing is not simple at all, initiating the first steps in doing so is very easy. Understanding the basic ways in marketing is important before heading into the more complicated aspects of it. In general, there are simple ways to start on marketing campaigns regardless of the businesses, products, or services being the subject of marketing.
Using social media is not a fresh thing anymore in marketing. Nevertheless, it remains a worthy way to start any marketing campaign. There is a vast array of potential targets within social media for the target of a marketing campaign. Some businesses are known and popular through social media. It means that starting to post various marketing contents regularly on social media is always a good idea. If it is possible to try to hire a social media manager to help to get it done in the proper way possible. Along the way, the social media manager may serve as a teacher as well to teach other members of the marketing team to know more about it. Just do not rule out social media in doing marketing today.
simple way to start a campaign
Learning about Search Engine Optimization otherwise known as SEO is a must when starting to do marketing. Dealing with SEO is far more than just about placing a lot of keywords in marketing content. The idea of SEO is to make sure that the posted contents of certain businesses will spawn as early as possible within a popular search engine such as Google. The best way is the natural or organic way without implementing paid advertising. The key is to create marketing content that is unique, engaging, insightful, and offering a huge amount of value for the readers. The likelihood of a business, product, or service to be discovered by people is higher when the SEO is highly optimized within its marketing contents.
The tricky part is to find the right partners for the affiliation. The best way to get a bigger result of affiliate marketing is to get a deal with a bigger affiliate. There are ways to secure a deal with a huge affiliate within any business and industry. It takes time for sure but the potential results of this make it worth trying.
Building an audience is among the keys to successful marketing. That thing is achievable by either blogging or vlogging. Whenever possible it is okay to do them both. It is pretty similar to deal with social media in blogging and vlogging. Creating and posting content regularly will build momentum for the business. At the same time, the audience will grow bigger that is beneficial for the business itself. Useful stuff is the key to attract people to follow the vlog and blog. With valuable content posted regularly in the vlog and blog, creating a marketing campaign for the business will not be a problem.
I believe that some of you already know about marketing. However, if you are still confused about what marketing is, you don’t need to be confused. It is because learning marketing in business is easier when you know all of the things relating to marketing. Here is the information you should understand relating to what marketing is.
What is Marketing?
Marketing is a kind of process that is relating to the customers and clients from the products and services that are interesting. However, marketing is also known as the process and the activity relating to the researching, promoting, selling, and also distributing the product and services. Besides, marketing involves everything you need to know and do to get potential customers and products in the business sector.
Kind of Marketing Strategies
If you want to improve your marketing, you need to understand the strategy in the marketing business. However, strategy in marketing in business has an important role. This is why you need to understand all of the information relating to the marketing, especially the strategy. Here is the information you should know.
Develop the Product or Services
The first strategy you should know is to develop your product. You can try to look at your product and ask the marketing consultant for help with your company to decide whether your business product. When you have difficulties selling, you have to understand if your product or services are significant or not.
Examining or Re-Examining the Price
The next way you have to understand is by examining or re-examining the price for your product or services. Sometimes, you need to know where the price has to be lower or higher. Most of the companies have found that certain products or services do not justify. If you raise your product or service prices, it can lose the percentage of your customers or clients.
The next way you can do to improve your marketing in business strategy is by doing the promotion. The promotion can include all of the ways about your product and services oh how when the market sells your product or service. Doing promotion can lead to business results in terms of profit. Thus, make sure you promote one of the marketing strategies.
Understand the Place or Location
The next one is you have to understand the place and location. It will help you to develop the product and service you sell. However, make sure the location depends on the product. The appropriate place can lead to an increase in your product and service. However, you can try to sell your product to a different place to improve your profit.
Create Interesting Packaging
The last is to make sure you create interesting packaging for your product. The interesting packaging can help you to create the best visual element for your product, however, make sure you create an eye-catching packaging to create the best first impression for your customers or client. Thus, you can easily create a strategy for your marketing in business.
“When money is limited, you have to dare think outside the box”.
Based on HubSpot, the top list of marketing challenges in tech companies such as https://agenpoker899.com/ is how limited their money is. If you are a tech startup with angel capital or venture, then you probably face the same challenge. In this article, you are going to find out how to market your business without going over budget. Let’s check them out!
- Maximize the use of social media
Based on the report in 2005-2015 of one of the research center reports, nowadays there is almost two-thirds of adults in America have and use social media. It is an amazing number to show how fast social media’s popularity has been grown. Famous channels of social media are including Snapchat, Twitter, Google Plus, Instagram, LinkedIn, Pinterest, and also Reddit. Every one of these platforms of social media is one of a kind in its own way and need different ways of interaction. You don’t need to have all of them at the same time, but just choose one or two to master them. Maximizing the use of the social media platform will introduce your business in a wider area.
- Try Guerilla
What is Guerilla? It is a marketing tool to unleash your originality, imagination, ideas, and creativity using a lot of money. Sometimes small startups and companies in a tight budget use this marketing tool with big companies. Guerilla will make your creativity comes out without limit. Some of the examples are:
- Hire undercover agents if you sell a product that can work on the street. They will help you promote the products to potential buyers directly
- Arrange a shocking flash mob to gather more people and promote your business at the same time.
- Giveaways and Contests
Who doesn’t like free gifts? You can give away interesting or desirable item to make people see what you’ve got and build brand awareness. By doing this, you can also connect and interact with potential buyers. The stuff you want to give away doesn’t need to be expensive.
- Think and publish useful content
The one who will like great content is not only potential buyers but also Google. There are a lot of ways to give information including hosting a podcast, submitting an article, creating a video, and others. By doing one of these online activities, you will get free traffic and gain authority as an expert. Another idea to engage more people is by offering to be a guest blogger for a certain website or to be an interviewee on a podcast.
Those are four cheap ways to promote your business while you are having a tight budget. Tight budget will make your creative works out more. So, don’t be afraid to do something unusual as long as it can attract people to be aware of your business.
Today we are going to give you three amazing and easy tips to help your technology company grow. These three tips will not only help your business gets more recognition but also make you think out of the box about the ways you want to market your products.
Knowing the products you are selling
The very first step to have a successful strategy in marketing is quite easy. It is to know what makes the products you have better and different. In general marketing speaking, it is called a unique position of selling. You can think about the reason by taking a look at your service and business you want to offer to the public and ask yourself the reason why someone wants to buy your service or product over your competitors. By asking yourself what kind of question you can qualify your own business and how to stand out it is over other business http://126.96.36.199/ in a related field.
Looking for and getting the right target market
After you find out what makes the products or service yourself stands out, now it is the time to figure out the target market or people who want to but it. Who are your technology services or devices? Whether it is for the home user, small or medium business, every market segment asks your unique and different approach to advertise and market them. The point of the marketing process is not only successfully delivering the message to customers, but also aiming it to the right people.
The method of marketing
The last step of strategy in marketing is to decide the right marketing method which you use or plan to hook your potential customers and promote your business. In this process, you can unleash the hidden creativity marketing that actually can work like magic. If there is the right time to express creativity, this is a perfect time.
It is up to you whether you want to spend more or less time in this process. One of the pricey methods but is worth to try is direct mail or junk mail. The point is to create direct mail with appropriate target receivers and to use the right mailing list. So, it is useless to spend your budget to print u mailers to send to people or firms in law when you can use direct mail instead. Another idea is that can make your business attractive is to use your time wisely to drive traffic to your website’s company using SEO. SEO or Search Engine Optimization can be a great tool to raise your website traffic.
Following those three steps will help you achieve your goals and make your small technology company gets more recognition. Good luck!
If you have a tech company, you have to be ready with your competitors out there. There are also many competitions related to online content. And most of the settle and famous companies kiu kiu online already have great content strategies as their own marketing tools. Luckily, there is still a chance for you too in order to make your own original material and be the weapon to lure the customers in. Here are three content marketing tips that will boost your tech company’s popularity.
- Put your company becomes a thought leader
One of the powerful marketing ways is to make your company becomes a thought leader, so it can be promoted online easier. It is not straightforward or easy to position yourself as a thought leader, but with consistent work performance and efforts, it will be possible to be one. Some of the ways to help your company as though leaders are:
- Build a consistent brand and make sure your social media platforms, website, and blog offers consistent knowledge and voice
- Do observation and communicate with people. You can learn the effort of how big tech companies are great in doing it. interact with them through social media and express your idea in the conversation
- Have a great network is important. You should communicate with your existing contacts in your social media platforms and start to connect with more new people out there who work in the same industry.
- Know how to tell a story
A lot of people like an excellent story and we hate being targets of sales. So, it is your time to catch more people’s attention. Think about interesting things you want to say about your company and the products you sell and also how to deliver it in a way that doesn’t make people bored.
If you want to claim yourself the expert in the business, stay away for making your audience bored with boring, nonsense content and irrelevant self-promoter. That’s why you can learn how to be a great storyteller to tell about the background of your company and the reason your products should be bought over your competitors.
- Publish various types of content
There are many meanings to define the word “content” in the nowadays digital era. It includes green article pages, post in the social media, and even posts in the blog. Sometimes it includes anything as long as it is published online to give information to your customers such as videos, photos, infographics, guidance, and also press releases.
Those are three content marketing tips that can boost your company’s popularity. You can also hire social media marketing if you want to provide the best content marketing to your customers and audience. Good luck!
Everyone may familiar with what marketing is, but it is not something everyone is good at. But, when we talk about tech companies, they need to sell something out there. Even though most of the technology companies usually have more technical staffs instead of marketers, every company and dadu online startup needs their own team consists of capable marketers.
In order to face competitors who get a lot of attention too on digital channels, tech startup needs good marketing skills to survive and increase their funnel of sales. So, here are three easy strategies and tools that can help you to decide the perfect channels and decision to engage decision makers.
- Providing enough knowledge and information to your customers
Your customers will be bound to your tech company if they know more about a service or subject you offer. They will at least use or even buy it. That’s why it is helpful to use your video content, E-books, whitepapers, and so on to give enough information and knowledge about your products to them. Remember that, this is not the right place to sell your products, instead of shape the opinion and educate your potential buyers. It is not important that each prospect has to convert.
- Having social media
An online presence is important to promote your product. By having one or two platforms of social media professionally, your startup will reach more recognition. A social media network is a must for you if your little company needs to be noticed more. You can take advantage of social media platforms including Quora, LinkedIn, Facebook, and Twitter. They have a big professional built up of network that lets people connect to other companies and startups. Quora and LinkedIn will surely help you to boost your social media presence fast.
- Building a relationship with non-competing companies
Having a partnership with several non-competing companies will be one of the best win-win solutions for everybody. By going to this path, your company and your partner will promote each other’s product in a good way which can bring a lot of advantages to all customers and the companies too. This is an excellent way to knock on the opportunity’s door to get new prospects.
- Reaching out influencers
Having a partnership with people who have a big online presence can be one of the beneficial ways for your growing company. Influencers can help you boost the popularity since they will spread the word about you in their platform. So, let’s try to find influencers who have the same niche as you and ask them to do a collaboration with you.
We hope those three easy marketing tips will help your tech startup growing bigger. Good luck!
These following three techniques below will help you to grow your technology company. They will also help you in selling your services and products beyond your expectation. Those techniques are from one of the best marketing company’s experiences in helping one of the world’s leading B2B tech companies and poker uang asli. So, here are three techniques to improve your strategy of marketing for products related to technology.
1. Free trials and demos
Some people usually say, “show, don’t tell”. Your customers usually want to see what you’ve got in action and get their own experience about it (how it feels and how it works). That’s why describing the tool is not enough. A lot of products vendors usually have some kind of free trial or demo choice available recently. You need to remember that a lot of customers will choose your competitors’ product if you can’t offer a more innovative product; at least a product that is now trending.
Tips: You can make a demo of the sandbox on your company’s website. People will be able to play around with your tool that you are going to sell. You can also offer pre-recorded, free demos of your tool and maybe you can differentiate each tool with the different customer profile.
2. Customized leave and slides-behinds
Based on a study in 2017, it shows that decision makers and in big companies and tech buyers expect face-to-face, in-person demo when creating their last IT decision of buying. They want to look at your product closer in action. They also want to ask your salespeople about what they have in mind related to the products directly.
Tips: You should create customized presentations using PowerPoint and demos that are coherent to the scenario of your client. You also need brochures of leave-behind and the other collateral including eBooks that are branded that you can put on your desk.
3. Collab with analyst and influencers
Influencers and analyst remain an important source of knowledge for tech buyers. They are also one of the biggest influences at the beginning of the cycle’s buying. Buyers talk to an analyst for a direction on the product and an overview of the market that will fit the needs of their organization.
Tips: You should engage with one of the best analyst firms of your choice. You can find guidelines about the ways you should engage with your analyst who probably will mention your name in their notes of research or even talk about you to the potential buyers. You can also engage with influencers related to your sector in social media.
One of the important keys to maintaining loyal customers to your company is to have a meaningful engagement with them. This is especially needed to be related to technology companies and situs judi poker. One of the ways to make your company stands out among the crowd and competitors out there; you need to set a goal in sending the suitable message to define niches of marketing tightly using several marketing channels. Here are three worth-to-try marketing ideas for technology companies.
Measure marketing ROI and Sales
Technology company marketers and executives should manage their marketing and sales should manage investment like any other investment by monitoring on KPIs which connect to the lower line. By understanding the metrics, you will focus more on that and you will not waste your money and time reaching vanity metrics like shares and post likes. Even though sometimes it makes sense to see the post likes, you need to remember that they are a matter if they are related to more useful metrics like CLV (Customer Lifetime Value) which is the value of a customer over their business relationship’s lifetime.
Personalize the Ways of Your Marketing
A survey conducted by The DemandGen Report in 2016 found that over 90% of buyers stated to the winning vendor that shows a stronger and more convincing knowledge of the company and its goal. Technology companies that are successful show a strong and more convincing knowledge about their products and the need from customers by personalizing their marketing ways to follow up every customer and potential prospect.
That’s why it is important to create ideal and personas customer profiles for your targeted segments of the market. To add more information, you should understand the characteristics’ key of your customer to help you personalize the approach to them. It also helps you qualify the best way of the marketing process and more focus on the limited resources of marketing on the perfect opportunities.
Have Multiple Channels of Marketing
It’s not strongly recommended to put all of your eggs you have in a basket. So, it is the same with any technology marketing too. Based on what business you have, you can try using a mixture of channels including:
- Cross-sells and up-sells
- Inbound marketing
- Channel marketing
- Outbound prospecting (telemarketing and email)
- Social media advertising
- Pay-per-click advertising
For every channel of marketing you use, it is better to have an understandable documented sales process. It aims to manage your CRM software. You also need to have great control for the experiments you do in the future to improve your marketing performance. We hope that those three marketing ideas can help your technology company grows.
Sales and marketing are essential to the success of every technology company. But, sometimes budgets get in the way and probably one of the most difficult challenges to solve. Some of the companies are not willing to pay more for hiring a marketer. If you want a cheap marketing strategy without spending too much money to hire the best marketer, here are the ways.
Marketing Strategies for Technology Companies
- Email Marketing: Nurture Prospects to Further Relationship
Using email is one of the marketing strategies for a technology company. The aims of using email in marketing process are to:
- Invite people to an event or a webinar
- Thank them for subscribing and following your company’s newsletter
- Ask how are their days
- Invite them to see another part of content based on what they saw the first time
- And a lot more…
But it is essential to have the ability to personalize your emails and segment your list. It is to aim the subscribers you want and target a certain segment of people using email.
- Blogs: Attractive Prospects Looking in Facing Problems
How do you find a solution when you face a problem related to customer service or coding? How do you decide the best solution among several solutions? And also, where do you turn when you already decided the best choice? Some people will surely turn to Google in this digital era.
That’s why blogs are an excellent way to lure more visitors to your brand and site, and they can be lead to any stage in the journey of the buyer. Among that, your blogs should be informative, engaging, and buyer-centric. At the bottom, blogs help visitors to understand exactly how your products can save their life better than any products from your competitors. And in the middle, blogs should contain the latest features as well as the process of evaluation.
Remember that blogs should not sell. They focus on giving education about your products. Your contents should make your company as the expert as what the visitors are expecting.
- Public Relation: Scream Your Company’s Name Louder
The last of marketing strategies for technology companies is its public relation. Public relation can be extremely worth it especially if you pair PR into SEO/social media/paid media and go a hybrid route. It can be another strategy which works to help you reach the best leader that people expect. You can post your writing about newspaper pieces or magazine articles and publish releases of news about milestone events.
Those are the three awesome and easy ways of marketing to help your technology company rises higher. Always remember that one of the points to have a successful process of marketing is to involve building an organic and meaningful connection with those potential customers.