Promote Your Business

4 Ways to Promote Your Business on a Tight Budget

“When money is limited, you have to dare think outside the box”.

Based on HubSpot, the top list of marketing challenges in tech companies such as is how limited their money is. If you are a tech startup with angel capital or venture, then you probably face the same challenge. In this article, you are going to find out how to market your business without going over budget. Let’s check them out!

  1. Maximize the use of social media

Based on the report in 2005-2015 of one of the research center reports, nowadays there is almost two-thirds of adults in America have and use social media. It is an amazing number to show how fast social media’s popularity has been grown. Famous channels of social media are including Snapchat, Twitter, Google Plus, Instagram, LinkedIn, Pinterest, and also Reddit. Every one of these platforms of social media is one of a kind in its own way and need different ways of interaction. You don’t need to have all of them at the same time, but just choose one or two to master them. Maximizing the use of the social media platform will introduce your business in a wider area.

Promote Your Business

Promote Your Business

  1. Try Guerilla

What is Guerilla? It is a marketing tool to unleash your originality, imagination, ideas, and creativity using a lot of money. Sometimes small startups and companies in a tight budget use this marketing tool with big companies. Guerilla will make your creativity comes out without limit. Some of the examples are:

  • Hire undercover agents if you sell a product that can work on the street. They will help you promote the products to potential buyers directly
  • Arrange a shocking flash mob to gather more people and promote your business at the same time.
  1. Giveaways and Contests

Who doesn’t like free gifts? You can give away interesting or desirable item to make people see what you’ve got and build brand awareness. By doing this, you can also connect and interact with potential buyers. The stuff you want to give away doesn’t need to be expensive.

Promote Your Business

Promote Your Business

  1. Think and publish useful content

The one who will like great content is not only potential buyers but also Google. There are a lot of ways to give information including hosting a podcast, submitting an article, creating a video, and others. By doing one of these online activities, you will get free traffic and gain authority as an expert. Another idea to engage more people is by offering to be a guest blogger for a certain website or to be an interviewee on a podcast.

Those are four cheap ways to promote your business while you are having a tight budget. Tight budget will make your creative works out more. So, don’t be afraid to do something unusual as long as it can attract people to be aware of your business.