Everyone may familiar with what marketing is, but it is not something everyone is good at. But, when we talk about tech companies, they need to sell something out there. Even though most of the technology companies usually have more technical staffs instead of marketers, every company and dadu online startup needs their own team consists of capable marketers.
In order to face competitors who get a lot of attention too on digital channels, tech startup needs good marketing skills to survive and increase their funnel of sales. So, here are three easy strategies and tools that can help you to decide the perfect channels and decision to engage decision makers.
- Providing enough knowledge and information to your customers
Your customers will be bound to your tech company if they know more about a service or subject you offer. They will at least use or even buy it. That’s why it is helpful to use your video content, E-books, whitepapers, and so on to give enough information and knowledge about your products to them. Remember that, this is not the right place to sell your products, instead of shape the opinion and educate your potential buyers. It is not important that each prospect has to convert.
- Having social media
An online presence is important to promote your product. By having one or two platforms of social media professionally, your startup will reach more recognition. A social media network is a must for you if your little company needs to be noticed more. You can take advantage of social media platforms including Quora, LinkedIn, Facebook, and Twitter. They have a big professional built up of network that lets people connect to other companies and startups. Quora and LinkedIn will surely help you to boost your social media presence fast.
- Building a relationship with non-competing companies
Having a partnership with several non-competing companies will be one of the best win-win solutions for everybody. By going to this path, your company and your partner will promote each other’s product in a good way which can bring a lot of advantages to all customers and the companies too. This is an excellent way to knock on the opportunity’s door to get new prospects.
- Reaching out influencers
Having a partnership with people who have a big online presence can be one of the beneficial ways for your growing company. Influencers can help you boost the popularity since they will spread the word about you in their platform. So, let’s try to find influencers who have the same niche as you and ask them to do a collaboration with you.
We hope those three easy marketing tips will help your tech startup growing bigger. Good luck!